-transparency-
this coffee was sourced by Caravela
COSTING AND TRANSPARENCY
How the chart works
The main purpose of this chart is to roughly illustrate the different costs involved in our coffee purchasing operations, with a focus on transparency—specifically what the producer receives and what we retain from the operation.
glossary
Farmgate: Is the price the farmer gets paid per KG or LBS of green beans.
FOB (Free on board): It represents the cost of coffee at the port of origin, ready to be shipped. It includes the cost of the green coffee beans, processing, packaging, domestic transportation to the port, and exporter's fees, but not the cost of shipping and insurance to the destination country.
We convert all the data to euro and kg for better understanding.
family business
Manuel Efren Jiménez Flores is a coffee producer from
the community of El Airo, in Espíndola, Loja, Ecuador.
Together with his wife, Elvia Rosillo Vicente, and their
family, he runs Finca La Cascarilla, a farm named after a
native medicinal tree found on the property, traditionally
used to treat colds.
Manuel comes from a long line of coffee growers. He is
the third generation in his family to work with coffee.
having learned the trade from his parents over more than
25 years. Seven years ago, he began producing specialty
coffee.
In harmony
At La Cascarilla, coffee is grown under diverse shade trees and alongside crops such as plantain, yucca,
maize, beans, and fruit trees. The main variety is Pache, representing 60% of production,
complemented by Catuai and Bourbon.
Bourbon
processing
Manuel leads the agricultural work and fermentation, while his
wife and daughters manage drying and commercialization. The family carefully processes the coffee
using extended fermentations—up to 72 hours with salt—and a three-level solar drying system to protect
quality.
[ la cascarilla / ecuador / manuel efren ]
